Action Research Cycle 2 – Instructional Design

Actions Taken and Data Gathered

I also spent time looking at the application of technology to rethink the nature of adult learning. If we are going to be successful in the business/corporate community we need to look at the existing institutional architectures that enable deep learning across organizational boundaries. The right approach will integrate some games quizzes, speakers, tool adoption, and assessments, etc.

Subject Matter Experts Are Key but must also look at the application of technology to rethink the nature of adult learning. If we are going to be successful in the business/corporate community we need to look at the existing institutional architectures that enable deep learning across organizational boundaries.

Learning Cycle v1

Below are some of the interventions, analysis, and strategies I implemented.

After doing an extensive amount of research on other E-Learning systems and how they designed and presented their content, it becomes obvious that we would need to identify developers and design professionals that understood how to present motivational training that engages audiences.

During the Focus Group conversation on February 26th, we got into several design elements as well as other suggestions. For designing around Career Pathing, we should make it more flexible time and schedule wise so that learners/professionals can do at their own pace.

As for whether the design should accommodate Mobile Technology first, the suggestion was that No and that even though it is very hip, that for the time being it would not be consumed in right atmospheres prone to concentration. It was agreed that it is a nice to have and if the content were convertible, this would be a prime benefit. The suggestion was to first make its desktop and then make it mobile later or convert.

What about Customer Service – will they have a place to go if they have questions? Many companies do not build this into infrastructure and then customers have big and fundamental course design questions that cannot be serviced.

I am reading a lot of what makes a good instructional design for e-learning and not coming to prescriptive recommendations but softer creative suggestions. As far as look and feel of the design, we would look to build on top of existing digital platform and aligned with existing and viable model Branding – Sustainable Brands already has a strong brand. There was one suggestion to just add University to make it SBU.

(Source: CommLab India for Effective Learning Online Institute, 2015)

I had an opportunity to speak with several associations while exploring how other associations design and offer training to their membership. They all stated that they had experts available to help shape the goals, objectives, and framework, timing and content requirements.

The American National Association has done extensive training programs but has yet to venture into digital learning. I sought guidance from them on what were the most popular courses and curriculum. ANA has a nice marketing framework (see below) for marketing courses that could help inform our framework.

ANA FRAMEWORK

It is worth spending time on Robert Mager’s work here as he talks about the importance of matching learning outcomes with design and content.

Developing good learning outcomes is a process as described below. It is worth noting some of Robert Mager’s work for developing good learning outcomes.

In Preparing Instructional Objectives, chapter 3, he provides the following tips to help develop task-oriented, measurable learning outcomes.

  1. Look at skills necessary to perform a given task.
  2. Tie a single outcome to a single task or skill (a task or skill may have more than one learning outcome, but a learning outcome should have only one task or skill associated with it).
  3. If you cannot measure an outcome in some way, re-write it so that you can.
  4. Use active verbs appropriate to what you want to measure.

In Making Instruction Work, Chapters 7 and 8, 1997, Mager discusses the following points in how to best organize training dependent on the learning outcomes and training content

  1. As you deliver training, be sure to identify the learning outcome up front and then instruct specifically to that outcome.
  2. Before moving on to a new topic, revisit the outcome and ensure the students can accomplish it. Arrange learning outcomes in a way that shows how they relate to each other
  3. Create a hierarchy that shows a prerequisite relationship among the tasks or skills
  4. Spend time on the small blocks of knowledge and skills necessary to prepare you
  5. Allow learners to have a say in which order they learn those tasks and skills
  6. Know your audience – it is vital to effectively organize outcomes and training content
  7. Answer the question, “What must students know and be able to do when they leave this course?”
  8. Make an itemized list and then fully develop each item

After looking far and wide globally, I was able to identify one organization, set of videos and E-Learning solution that seemed engaging and effective. Take a look at my Prezi to learn more about it, about my COP, Sustainable Brands and see concrete examples of what might work in the eventual build out as it relates to instructional design elements. Move through it at your own pace and hit the arrows in the left corners of the black screens to view what I perceive to be interesting and engaging instruction design for UK Channel 4 Code of Conduct training.

Take a look at my Prezi to learn more about Sustainable Brands and see an example of what might work in the eventual build out as it relates to instructional design elements.

Instructional Design Ideas

http://prezi.com/4u8kkmi0eb8u/?utm_campaign=share&utm_medium=copy

I also spent a significant amount of time thinking about how to move forward at a fairly rapid pace and get some courses up and running.  This led to my eventual conversation with US Green Building Council which has led to a potential breakthrough in attempting to get something up fairly quickly.  Take a look at the simple interface they use.

This system will absolutely need to measure that takes the course, how they are scoring if learning is taking place and how it is being applied. I believe the entire system will be built to drive continuous improvement.  During my literature review, I spent a lot of time looking at how instructional design is evolving in the last few years as attention spans get shorter, multi-media functionalities get more sophisticated and the internet is more prolific.  Some of the information that I have to convey can be and often is compliance-oriented and could be considered as stale and or bureaucratic.  I searched far and wide to find training that conveyed similar messaging in an engaging and inspiring way.  I also wanted to make sure my readers understand who Sustainable Brands is as an organization so that whatever I build is focused on this target audience.  They are values-oriented individuals, groups, and companies.

One of the critical findings was that it is imperative for us to examine how to integrate gaming into the learning platform in a robust way.

I experimented early on with building a game that would also have environmental or social value and conducted an extensive amount of research on games with social value.  They are not prolific but they are moving forward.  I will continue to explore this space, as I sincerely believe gaming has to well integrate into SB training and be a part of the eventual platform.

One of the important technological advances to talk about is Gamification.[1]   Retention and engagement levels are continuously improving and demonstrating market changes.

[1] http://blog.commlabindia.com/elearning-design/gamification-for-learning?utm_campaign=blog&utm_source=hs_email&utm_medium=email&utm_content=31541748&_hsenc=p2ANqtz–

 

US Green Building Council Educational Library and Offerings

The outstanding opportunity that exists for us is on how to do the certification and or badging and how to integrate gaming onto the learning platform in a robust way.

I experimented early on with building a game that would also have environmental or social value and conducted an extensive amount of research on games with social value.  They are not prolific but they are moving forward.  I will continue to explore this avenue as I sincerely believe gaming has to be a part of the platform.  Take a look at the simple game I created that explores the plight of the bumble bee.

Bonnie’s Bumble Bee Game 2

Finally, one of the important design elements that are important in e-learning is storytelling. It has been exciting for me to live in Silicon Beach after having spent 15 years living near and working in Silicon Valley. One of the key differences I see is that Silicon Beach has the entertainment industry nearby and as a result knows how to inspire, engage and entertain. Storytelling and narrative are the keys.