February 29, 2016
Sustainable Brands Prototype, Collaboration and Gamification?
When you play a game you enjoy, you are unknowingly entering a healthy relationship with yourself: For every success or failure, you unquestioningly accept full responsibility, but those successes and failures remain completely un-personal. You aren’t affected emotionally because you know it’s “just a game.” This is an invaluable space of mind, a space where you trust yourself and don’t mind failing in order to improve, and this is what educators need to focus on when they attempt to gamify a course.
Gamification is not about punishments and rewards, which are external factors that will undoubtedly lead to extrinsic motivation. It’s about occupying that safe space in which failure and success are necessary and natural parts of the journey, and learning to take neither one so personally.
I just posted this in my blog under daily reflections as I have to be continuously reminded of this. Growth can only be a part of our lives once we allow for the possibility of failure; it is then that we free ourselves to expand our repertoire of experiences by making a conscious decision not to be too hard on ourselves. Many people are their own worst critics because they believe that they can improve themselves through the use of negative stimulus. However, more often than not, cynical and degrading words do little more than sap the encouragement that might otherwise have fueled our eventual evolution. When we forgive ourselves for our missteps, we do not regard disappointments as the end of the world. Rather, we comprehend that these are a natural part of our personal and professional journeys and, ultimately, valuable for they lessons they teach us. You will feel a renewed sense of confidence today when you embrace your potential and stop judging yourself so critically.
Mimi Ito talks about friendship driven learning versus interest driven learning. In our challenge – this is not about kids but it is about adults who care about networking and making lifelong friends and professional colleagues and for sure this is about a common interest – Sustainability. The opportunity is to give access to baseline standards and guidelines about learning in these spaces. We shouldn’t abandon formal learning in it’s entirety but work together in a coordinated way for an ideal on-line adult learning platform. On-line traditional ways of learning need to adapt to respond to the changing world. Gaming industry is the dominant media activity in the world – full stop cited by Mimi Ito.
The best, most relevant and meaningful forms of learning occur when learners are passionate about subject matter. When we care, we look for everything we can find. There are currently a lot of free on line tutorials to go after and we can also find communities that are also passionate sharing knowledge, tips and getting better together. We can also get recognition on line and become successful at our chosen pathway. Passionate interest connected to free and open educational content – find community of interest to get feedback and share work and then use internet to share work.
Connected Learning – the best most relevant and meaningful forms of learning happen when pursuing passions, have peer groups for feedback and then take that learning and make it relevant to career or success. Need to knit together personal learning networks. Most of our learning ecologies are disconnected. Need to transition from schooling to using this in our careers. Need to connect learning to our jobs and our advancement.
More than ½ of college students are unemployed or underemployed. Costs of education are dramatically rising – 4x faster than other consumer goods – 10 years average $62K per year. How can higher educational institutions demonstrate value?
Mimi Ito says that Google – dominant learning platform – can we work with them? She also talks about the importance of unbundling content and expertise/instructional settings/assessment, credentials and recognition. This creates an opening for massive innovation. Putting lectures on internet is just a first step. Bootcamps and examples of connected learning are inspiring and instructional as we move forward.
I had a workshop with some experts to talk about my project and prototype
Sustainable Brands – E-Learning
February 26, 2016
Jeremy Faludi (Minneapolis College of Art & Design and Autodesk), Jill Lindeman (WeFirst Marketing & Branding Expert), Simon Mainwaring (WeFirst, Author and Marketing and Branding Expert) and KoAnn Skrzyniarz,, (Sustainable Brands) and Bonnie Nixon
Goal: Build a Prototype using pre-existing content using marketing and branding track
- Self-contained versus stand-alone pieces
WeFirst worked with LINDA.com. What LINDA.com did was they used stand alone units that fell into many subjects. Create tracks of sorts. They struggled with search capacity of site as well for some time? How can we define areas and tracks more clearly?
Bonnie recommended we all go on SB website and look at current tracks/organization. We all agreed that today, it is not very user friendly and represents a lot to sift through to possibly meet goals of SB Members which can be varied. There was also agreement that if some of the content is a couple of years old, may not be relevant. Depends on reputation of speakers at times. The continuing challenge is to determine track(s) to prioritize, how to make the content accessible, user friendly and relevant in this track and how to keep it all engaging. We need expertise for the tracks we prioritize. KoAnn made an Executive call to use the Marketing and Branding Track as sample and prototype. She gave me several other experts to consult with including Susan Hunt Stevens from WeSpire, Erin and others who have requested to speak in June from Google, pursue my Adobe contacts and talk to Geoff as to whether he has others, Ricardo from Coca-Cola, Coleman from J&J and Vo Helias from Proctor & Gamble.
This kind of content is at most ¼ to 1/3rd useful in terms of content creation and what the student experience wants to be. Students want, need and benefit from participating and doing homework, exercises, projects, games as a large part of experience beyond presentations/reports/videos. Bonnie said that a lot of the research is showing that Video and gamification are playing an ever-increasing powerful role and even traditional LMS systems are stating this.
Jane McGonigal, is a world-renowned game developer that wrote SuperBetter. Her SuperBetter website is a great place to start learning about the value of games. She points out that we like people better if we’ve played a game with them; we bond and build trust. And contrary to popular thinking, she explains that games are not so much a tool for escapism but rather a way to use our best selves. Gamers are extremely productive and collaborative within the realm of a game.” The challenge we will face here is trying to find game developers to work on these different tracks.
However we all agreed that design guidelines and options need to exist and make this a useful and powerful tool that SB Members can not only benefit from but also track and measure results.
Differentiator of added value – don’t just have videos and articles
Exercises and quizzes – allows them to measure.
A lot of curation – aim them towards 3 core pieces – others as suggested. Jeremy – strapped for time and doesn’t have anyone else. Have more time over summer. We need to find some resources to spend some time with current content. Let’s ask KoAnn about ideas. Maybe students/internships?
Repurposing – yes to some degree but then format guidelines are necessary at a minimum. Some editing is also necessary as much of the content could be stale/old/too long/irrelevant, etc.
KoAnn recommended several pieces of content to build into a track/career path/bootcamp for Marketing including Santiago Gallan’s video, Bill Morrissey from Clorox, Jennifer Rice, Jacqueline Ottman, Consumer Trends by BBMG and Strategic Business Case by Gil Friend. The content piece should be straightforward. Repackaging and repurposing it will take time and work.
Career Pathing – more flexible timewise and schedule wise. Do at their own pace, especially for professionals.
Mobile first? No, very hip but not consumed in right atmospheres prone to concentration. Nice to have and it content is convertible, great! First make it desktop and then make it mobile later or convert.
What about Customer Service – will they have place to go if they have questions? Build it into infrastructure. Big and fundamental course design questions.
Any platform that stands out? LMS – not really. Jeremy tried 5 or so platforms including Blackboard, Moodle – all deficient in some way and you try to mold it to our needs.
Schoolkeep is one that Jill looked at. She did some Research – Online Platforms – worked at membership association for entertainment marketers.
LINDA – retooling all the time – always complicated and messy.
A lot of free standing white label platforms. We should choose one that we all like. Each one has it’s own limitations and figure out how to work around it.
We need a flexible content management system where we can post up reading, links, etc. LMS. Media rich capable – more gamification opportunities is ideal.
Years ago, Jeremy used WordPress and Googledocs and HTML that could tie things together.
We all agreed that the best approach is to try to invest in one of these off the shelf LMS systems than try to build something. Choose the best thing that is around and be aware that we might want to migrate later. Not worth the effort to build one.
Udemy – primarily gamification?
We all agree, let’s buy versus build!
- Business Model
KoAnn sees this as the highest priority and most importantly to find other models that work that we can emulate. Need to move this up in agenda and ideally get an intern to help with some of the footwork.
Subscription – webinars that pay $99 bucks
Model and seats or ala carte
Who is continuously creating content and designing courses and how can they be compensated
Autodesk and C2C offers classes for free – 6 week with 40 hours and certificate at end
Offer to students and professionals.
Normal HTML pages organized – ordinary web content management systems –
Droople and something else to manage quizzes.
Install on their server – not pay per user or subscription.
Once it is set up.
C2C – used Docebo – billing – pay for once an install. Don’t charge students.
On line is very small – 1 to 2 hours worth of content.
Co-Branded Workshops – on back of event – financially fair to both parties. How can third parties play roles and benefit? Face to face first and then year long tracks?
Intellectual Property – Legal Issues – Sustainable Brands – Owns content – start charging for it?
Would it be a different case?
Role model – wish we were like that?
Chamber of Commerce
- Send Notes Out of Conversation and Agreements
- Send Lit Review which provides assessment of Adult and E-Learning Research
All: Can we all do a bit of research on the highest Performing Platforms today
Bonnie & KoAnn: Look for SB experts that want to take lead on paths – we all really like model
Discuss with KoAnn: Maybe we should choose one to two as prototypes to start with.