SB Business Model

They will run on any LMS that supports SCORM and almost every company already has this.
For big companies – they still want to use outsourced LMS so they don’t deal with internal IT/Learning Dev/Etc
Udacity/Udemy – Buy LMS or pay per transaction
Giving platform to serve courses as it has to be designed – technical people to do design on top of it
Moodle – shareware product that needs designers and add any features – building our reminder engine/ building graphical metrics dashboard /analytics
Building quizzes and games are in the course – Video is expensive – have something to show in 30 to 60 days. Administrator is in the LMS.
Investment of $100K

Here is all the different libraries –
Within the libraries – here are the courses
Here is the content for the courses

Storyboard for Courses which includes all the elements – here is video/slide/interaction/text
More interactivity and video, the higher the cost

One custom code of conduct course is 50K
If they are giving us a lot of content and we are sure we can use it – gets cheaper

Cull through the course content

Percentage of all the sales

If I sell it, get higher percentage – if Software Provider sells then they give me
o Business model
§ The have content, and thinks they have licensing to it
§ 394 pieces of content – marketing
o Board of Directors and Advisory Board
o Sustainable Brands – CEO
o Questions we would like to know
§ Tiered memberships and costs
· Bronze – $15,000/yr (18)
· Silver – $25,000 (29)
· Gold- $33,000 (15)
· Platinum – $50,000 (1)
· Not based on size of company
· 63 total companies
· $75,000 each sale times total addressable $4,725,000
· $10,000 for 1 library
· 20% market penetration – $120,000/yr
· How many in each?
§ Total Revenue – $25M
o Types of Pitch
§ Cost of Development vs Cost to Company/Individual
§ either gives them to members, discounts to members, gives a piece to members, how to price for non-members. They have Tier’s members.
§ How to handle companies vs. individuals
o Example pitch
§ Cost to Companies
· Discount based on Tier
· Value of One Library, example Marketing
o In Marketing about 7 courses
o Each about 30 min to 90 min
o Value of a Library is $20/user based total #employees
§ Bonnie Cost
· Minimum $10,000 per course
· Total Cost = $70,000
§ Cost to Sustainable Brands
· $100,000
· We build marketing library
· We will have royalty free access to any of your materials
· Your cost be member will be 20% of Retail
· We can sell it to anybody else, with SB endorsement and give them 10% of revenues generated
· Co-marketing agreement – put me on their website

Almost all of them are doing a third party.
None of them are bringing it in house
Don’t want to become a software company
They find a vendor
No sunk in costs – they keep $
Sunk in costs obviously share the risk

Rich multi-media course – 25K per course – you can sell it over and over again
One hour course is 35 to 60K
Build a library with 7 hours of marketing on LMS and can license for up to 63 companies – license alone would cost more
LMS charges $10 per user per year – If you have 100,000 employees – it costs
Thompson Reuters just licensed Cornerstone for 2M

Build all storyboards with templates
Get a company and give them all content and they build it

If all courses use similar game – then you get economies of scale
With a lot less – it becomes 10K

The more we get – the less charge for members
200K is minimum investment
Royalty of 10%
These could be negotiated

Software Provider and Associations like SHRM

 

Talked to 20 different Instructional Designers – what do you do differently. Software Company settled on a guy that they are 70% comfortable with. Bigger companies have creative graphic designer, authoring tools, build storyboards.

Hired one guy and have access to creative talent. Integrate videos into.

Authoring Tool and LMS currently in tact.  High percentage of customers will have their own LMS and they will load it.  Smaller companies want everything.

Free LMS called Moodle and we can customize it by hiring Programmer.  Shareware product that is very popular.

When you sell it to each company not paying license. How do they make money? Shareware. They don’t make money – open source.

Vistage wants their members to have access to information. Incent people to buy and keep their memberships.  They use Udemy to market the site and the courses.  Similar to online university – online education – become experts

Half-hour courses and you get – here is how we want you to behave.  Take 12 hours of training? Is this about training the many?

Companies will buy compliance courses they are required to gi e employees like Discrimination and Harassment – ½ hour a year

Association of Corporate Council – they charge members – 60,000 members. They have conferences. They sell them additional services and from approved Vendors – 28K per year.

ThinkHR – HR hotline plus e-learning platform based on Moodle. They sell it through insurance brokers and gives their training away to their customers.

Online e-commerce platform. Society for Human Resource Managers – Online Bookstore.  You host the course but on SB Site – you buy the course.

Business Model – develop course for free – bring instructional design.  Provider makes money when someone buys the course – a split can be decided.

Another model is that the software developer pays content expert 25K to build course and then keeps all the revenues.

Business Models – structures

Udemy is another party

Who the buyer is?

SHRM 1SHRM 2

Society for Human Resource Management SHRM – has an e-learning platform to model. Migrating to new learning management system. Left message. SHRM 3

Perspective of Marketing Executive

Wow, this was a pretty intense meeting with a Marketing, Branding and Advertising Executive to see how I could advance what Terry Ribb suggested a couple of days before on getting the expert and creating the framework for the content as the most important step before the technology.  The challenge I found in my 2 hour discussion with him is that he must find a Business Model that works for him.  He must protect all the Intellectual Property he has built and this makes it challenging to move forward.  I am thinking the next step is to meet with the marketing execs from the Brands and see if they are the best to come up with the framework.  Tomorrow I meet with FungAcademy and see if they can help on design and even platform technology front!  All very exciting and challenging!!!  I hadn’t anticipated so many aspects/angles to this.  Can’t even get to the game part if I can’t enroll one expert here.  Need to talk to Valerie!

Terry Ribb – Cycle 1 Expert

Terry Ribb – March 3, 2016

Brand Innovation for Connected Customers | Customer Market-Making | Content Strategy | Internet of Things

Greater Los Angeles Area

Internet

Current 1.     Relevens Consulting, a Web 3.0 Innovation Firm
Previous 1.     Social Media Ventures,2.     RGP,

3.     Deloitte

Education 1.     California State University-Fullerton

 

 

Education – What do kids need to be ready for college? In impoverished communities, 80% of kids don’t speak to counselor. The technology talked about the essential things that kids needed to go to college. We built this system. The challenge is not the technology. What are the 10 essential things people need to learn to make a kid college ready.

 

The presentations are often people spouting off their point of view and it has nothing to do with what I need to do my job. Helping entrepreneurs be ready. The people who publish stuff on line is about them and not the person who has to go do it. Innovation Center/Incubator for impoverished area. Took an MBA and notched it down to 5 weeks. All legal structures to start a business. List all the survey tools. How do I get the business idea?

 

Take job search readiness to the next level – Gals Starting Over – in her 60s and husband left her. Women in distress who have no idea where to start. Start with basics. If you managed your household that was management. Dig deep to really appreciate them and show them how to do resume. Wanted to license program. Program Manager – so left brain – gal trying to update that with get your linked in profile ready. Knows about monetizing videos. Maria – look for projects and not just jobs.

 

Philip Horvath – In agriculture days when family had farm that was our safety and take over farm. Industrial world – moved to cities and work for companies and that was safety. Today companies are no longer safety. New safety is community – how

 

Let’s tell people what they need to do?

Customer surveys – go find 20 people who love the kind of food you want to build.

Ask them what they love, what they don’t?

Sit them down and have a private dinner and ask them what they think.

 

Cobble together things that may or may not matter

Customer centered versus product centered.

What are the 10 things that those people need to do?

 

Real curriculum from a real working persons point of view.

Our tacit knowledge is the gem

 

What is the business model

 

Skillshare

Udemy

Coursera – making sure real learning is going on. This is a model –

Udacity

 

Terry – For the education – $3 to 5 million

I Result – ingested students test scores – assessment and grade following

 

Part of the problem with training in general. Certified means you can do it, Ventures into mentoring. I watched the course – could I build one or could I make one.

 

Machine learning guides had to build the machine learning algorithym. Much of it is because it is University.

 

Put them up on slideshare.

 

Standards – pay for consultant to come and mentor – education awareness

Tailor it at enterprise scale.

 

Custom case study

Model – Tech Standards – Open Systems Standards – organizations come in and help you build. Hadoop – look at aspects of this model.

Vistage – they charge group owners. You start your own group. Name tags for how to lead it and go to school to learn. You come back and start your group. Franchise owners. Prospecting tool.

 

Get access and interview them to see what results they would want. Then we would determine what they want – education/consulting model.

 

Existing learning management

 

Multi-User Platform – schools, parents, teachers, administrators could access. Big data with huge analytics. County of Hawaii.

 

Jack Shaws – ex vice chair of Deloitte – Oakview Partnership – in funding stage – one square mile community which is most impoverished in middle of Orange County. All from indigenous tribe from Mexico. Crime is so bad. Creating a systemic approach to helping the community. Got Kaiser to fix kids, get them dental work, fix traffic lights, educate

Elviento – taught kids to have goals and get through school with good grades

When wind is not with you, you tack and change direction

Takes teamwork

Incubator Innovation Center – Teach people skills so they can get into careers – micro. Trying to align local businesses with local certificates with kids that want jobs.

The One Square Mile Community – taking a cultural community and having them step up to lead it and bringing in services.

 

ReWork Prototype for Sustainable Brands Bootcamp

Bonnie Nixon

ReWork Assignment

February 29, 2016

Sustainable Brands Prototype, Collaboration and Gamification?

 

When you play a game you enjoy, you are unknowingly entering a healthy relationship with yourself: For every success or failure, you unquestioningly accept full responsibility, but those successes and failures remain completely un-personal. You aren’t affected emotionally because you know it’s “just a game.” This is an invaluable space of mind, a space where you trust yourself and don’t mind failing in order to improve, and this is what educators need to focus on when they attempt to gamify a course.

Gamification is not about punishments and rewards, which are external factors that will undoubtedly lead to extrinsic motivation. It’s about occupying that safe space in which failure and success are necessary and natural parts of the journey, and learning to take neither one so personally.

I just posted this in my blog under daily reflections as I have to be continuously reminded of this. Growth can only be a part of our lives once we allow for the possibility of failure; it is then that we free ourselves to expand our repertoire of experiences by making a conscious decision not to be too hard on ourselves. Many people are their own worst critics because they believe that they can improve themselves through the use of negative stimulus. However, more often than not, cynical and degrading words do little more than sap the encouragement that might otherwise have fueled our eventual evolution. When we forgive ourselves for our missteps, we do not regard disappointments as the end of the world. Rather, we comprehend that these are a natural part of our personal and professional journeys and, ultimately, valuable for they lessons they teach us. You will feel a renewed sense of confidence today when you embrace your potential and stop judging yourself so critically.

 

Mimi Ito talks about friendship driven learning versus interest driven learning. In our challenge – this is not about kids but it is about adults who care about networking and making lifelong friends and professional colleagues and for sure this is about a common interest – Sustainability. The opportunity is to give access to baseline standards and guidelines about learning in these spaces. We shouldn’t abandon formal learning in it’s entirety but work together in a coordinated way for an ideal on-line adult learning platform. On-line traditional ways of learning need to adapt to respond to the changing world. Gaming industry is the dominant media activity in the world – full stop cited by Mimi Ito.

 

The best, most relevant and meaningful forms of learning occur when learners are passionate about subject matter. When we care, we look for everything we can find. There are currently a lot of free on line tutorials to go after and we can also find communities that are also passionate sharing knowledge, tips and getting better together. We can also get recognition on line and become successful at our chosen pathway. Passionate interest connected to free and open educational content – find community of interest to get feedback and share work and then use internet to share work.

 

Connected Learning – the best most relevant and meaningful forms of learning happen when pursuing passions, have peer groups for feedback and then take that learning and make it relevant to career or success. Need to knit together personal learning networks. Most of our learning ecologies are disconnected. Need to transition from schooling to using this in our careers. Need to connect learning to our jobs and our advancement.

 

More than ½ of college students are unemployed or underemployed. Costs of education are dramatically rising – 4x faster than other consumer goods – 10 years average $62K per year. How can higher educational institutions demonstrate value?

 

Mimi Ito says that Google – dominant learning platform – can we work with them? She also talks about the importance of unbundling content and expertise/instructional settings/assessment, credentials and recognition. This creates an opening for massive innovation. Putting lectures on internet is just a first step. Bootcamps and examples of connected learning are inspiring and instructional as we move forward.

 

I had a workshop with some experts to talk about my project and prototype

Sustainable Brands – E-Learning

February 26, 2016

Jeremy Faludi (Minneapolis College of Art & Design and Autodesk), Jill Lindeman (WeFirst Marketing & Branding Expert), Simon Mainwaring (WeFirst, Author and Marketing and Branding Expert) and KoAnn Skrzyniarz,, (Sustainable Brands) and Bonnie Nixon

 

Goal: Build a Prototype using pre-existing content using marketing and branding track

 

  1. Self-contained versus stand-alone pieces

 

WeFirst worked with LINDA.com. What LINDA.com did was they used stand alone units that fell into many subjects. Create tracks of sorts. They struggled with search capacity of site as well for some time? How can we define areas and tracks more clearly?

 

Bonnie recommended we all go on SB website and look at current tracks/organization.   We all agreed that today, it is not very user friendly and represents a lot to sift through to possibly meet goals of SB Members which can be varied. There was also agreement that if some of the content is a couple of years old, may not be relevant. Depends on reputation of speakers at times. The continuing challenge is to determine track(s) to prioritize, how to make the content accessible, user friendly and relevant in this track and how to keep it all engaging. We need expertise for the tracks we prioritize. KoAnn made an Executive call to use the Marketing and Branding Track as sample and prototype. She gave me several other experts to consult with including Susan Hunt Stevens from WeSpire, Erin and others who have requested to speak in June from Google, pursue my Adobe contacts and talk to Geoff as to whether he has others, Ricardo from Coca-Cola, Coleman from J&J and Vo Helias from Proctor & Gamble.

 

  1. Content

 

This kind of content is at most ¼ to 1/3rd useful in terms of content creation and what the student experience wants to be. Students want, need and benefit from participating and doing homework, exercises, projects, games as a large part of experience beyond presentations/reports/videos. Bonnie said that a lot of the research is showing that Video and gamification are playing an ever-increasing powerful role and even traditional LMS systems are stating this.

 

Jane McGonigal, is a world-renowned game developer that wrote SuperBetter. Her SuperBetter website is a great place to start learning about the value of games. She points out that we like people better if we’ve played a game with them; we bond and build trust. And contrary to popular thinking, she explains that games are not so much a tool for escapism but rather a way to use our best selves. Gamers are extremely productive and collaborative within the realm of a game.” The challenge we will face here is trying to find game developers to work on these different tracks.

 

However we all agreed that design guidelines and options need to exist and make this a useful and powerful tool that SB Members can not only benefit from but also track and measure results.

 

Differentiator of added value – don’t just have videos and articles

Exercises and quizzes – allows them to measure.

 

A lot of curation – aim them towards 3 core pieces – others as suggested. Jeremy – strapped for time and doesn’t have anyone else. Have more time over summer. We need to find some resources to spend some time with current content. Let’s ask KoAnn about ideas. Maybe students/internships?

 

Repurposing – yes to some degree but then format guidelines are necessary at a minimum. Some editing is also necessary as much of the content could be stale/old/too long/irrelevant, etc.

 

KoAnn recommended several pieces of content to build into a track/career path/bootcamp for Marketing including Santiago Gallan’s video, Bill Morrissey from Clorox, Jennifer Rice, Jacqueline Ottman, Consumer Trends by BBMG and Strategic Business Case by Gil Friend. The content piece should be straightforward. Repackaging and repurposing it will take time and work.

 

  1. Design

 

Career Pathing – more flexible timewise and schedule wise. Do at their own pace, especially for professionals.

 

Mobile first? No, very hip but not consumed in right atmospheres prone to concentration. Nice to have and it content is convertible, great! First make it desktop and then make it mobile later or convert.

 

What about Customer Service – will they have place to go if they have questions? Build it into infrastructure. Big and fundamental course design questions.

 

 

  1. Platforms

 

Any platform that stands out? LMS – not really. Jeremy tried 5 or so platforms including Blackboard, Moodle – all deficient in some way and you try to mold it to our needs.

 

Schoolkeep is one that Jill looked at. She did some Research – Online Platforms – worked at membership association for entertainment marketers.

 

LINDA – retooling all the time – always complicated and messy.

 

A lot of free standing white label platforms. We should choose one that we all like. Each one has it’s own limitations and figure out how to work around it.

 

We need a flexible content management system where we can post up reading, links, etc. LMS. Media rich capable – more gamification opportunities is ideal.

 

Years ago, Jeremy used WordPress and Googledocs and HTML that could tie things together.

 

We all agreed that the best approach is to try to invest in one of these off the shelf LMS systems than try to build something. Choose the best thing that is around and be aware that we might want to migrate later. Not worth the effort to build one.

 

Schoolkeep –

Pathwright –

U-Screen –

Docebo –

Udemy – primarily gamification?

 

We all agree, let’s buy versus build!

 

  1. Business Model

 

KoAnn sees this as the highest priority and most importantly to find other models that work that we can emulate. Need to move this up in agenda and ideally get an intern to help with some of the footwork.

 

Subscription – webinars that pay $99 bucks

Model and seats or ala carte

Who is continuously creating content and designing courses and how can they be compensated

 

Autodesk and C2C offers classes for free – 6 week with 40 hours and certificate at end

Offer to students and professionals.

Normal HTML pages organized – ordinary web content management systems –

Droople and something else to manage quizzes.

Install on their server – not pay per user or subscription.

Once it is set up.

 

C2C – used Docebo – billing – pay for once an install. Don’t charge students.

On line is very small – 1 to 2 hours worth of content.

 

Co-Branded Workshops – on back of event – financially fair to both parties. How can third parties play roles and benefit? Face to face first and then year long tracks?

 

Intellectual Property – Legal Issues – Sustainable Brands – Owns content – start charging for it?

Would it be a different case?

 

  1. Benchmarking

 

Role model – wish we were like that?

 

Vistage

Chamber of Commerce

Accenture Academy

Fung Academy

Elevate

 

Action items

 

Bonnie:

  1. Send Notes Out of Conversation and Agreements
  2. Send Lit Review which provides assessment of Adult and E-Learning Research

 

All: Can we all do a bit of research on the highest Performing Platforms today

Bonnie & KoAnn: Look for SB experts that want to take lead on paths – we all really like model

Discuss with KoAnn: Maybe we should choose one to two as prototypes to start with.

 

Collaboration & Design Cycle 1 Workshop with Experts

Sustainable Brands – E-Learning

February 26, 2016

Jeremy Faludi (Minneapolis College of Art & Design and Autodesk – Design Expert), Jill Lindeman & Simon Mainwaring (WeFirst – Marketing & Branding Experts) and KoAnn Skrzyniarz, (Sustainable Brands CEO) and Bonnie Nixon

Goal: Build a Prototype using pre-existing content

  1. Self-contained stand-alone pieces

What LINDA.com did was they used stand alone units that fell into many subjects. Create tracks of sorts. They struggled with search capacity of site as well for some time? How can we define areas and tracks more clearly?

Bonnie recommended we all go on SB website and look at current tracks/organization.   We all agreed that today, it is not very user friendly and represents a lot to sift through to possibly meet goals of SB Members which can be varied. There was also agreement that if some of the content is a couple of years old, may not be relevant. Depends on reputation of speakers at times.

  1. Content

This kind of content is at most ¼ to 1/3rd useful in terms of content creation and what the student experience wants to be. Students want, need and benefit from participating and doing homework, exercises, projects, games as a large part of experience beyond presentations/reports/videos. Bonnie said that a lot of the research is showing that Video is playing an ever increasing powerful role and traditional LMS systems are stating this. However we all agreed that design guidelines and options need to exist and make this a useful and powerful tool that SB Members can not only benefit from but also track and measure results.

Differentiator of added value – don’t just have videos and articles

Exercises and quizzes – allows them to measure.

A lot of curation – aim them towards 3 core pieces – others as suggested. Jeremy – strapped for time and doesn’t have anyone else. Have more time over summer. We need to find some resources to spend some time with current content. Let’s ask KoAnn about ideas. Maybe students/internships?

Repurposing – yes to some degree but then format guidelines are necessary at a minimum. Some editing is also necessary as much of the content could be stale/old/too long/irrelevant, etc.

  1. Design

Career Pathing – more flexible timewise and schedule wise. Do at their own pace, especially for professionals.

Mobile first? No, very hip but not consumed in right atmospheres prone to concentration. Nice to have and it content is convertible, great! First make it desktop and then make it mobile later or convert.

What about Customer Service – will they have place to go if they have questions? Build it into infrastructure. Big and fundamental course design questions.

  1. Platforms

Any platform that stands out? LMS – not really. Jeremy tried 5 or so platforms including Blackboard, Moodle – all deficient in some way and you try to mold it to our needs.

Schoolkeep is one that Jill looked at. She did some Research – Online Platforms – worked at membership association for entertainment marketers.

LINDA – retooling all the time – always complicated and messy.

A lot of free standing white label platforms. We should choose one that we all like. Each one has it’s own limitations and figure out how to work around it.

We need a flexible content management system where we can post up reading, links, etc. LMS. Media rich capable – more gamification opportunities is ideal.

Years ago, Jeremy used WordPress and Googledocs and HTML that could tie things together.

We all agreed that the best approach is to try to invest in one of these off the shelf LMS systems than try to build something. Choose the best thing that is around and be aware that we might want to migrate later. Not worth the effort to build one.

Schoolkeep –

Pathwright –

U-Screen –

Docebo –

Udemy – primarily gamification?

We all agree, let’s buy versus build!

  1. Business Model

Subscription – webinars that pay $99 bucks

Model and seats or ala carte

Who is continuously creating content and designing courses and how can they be compensated

Autodesk and C2C offers classes for free – 6 week with 40 hours and certificate at end

Offer to students and professionals.

Normal HTML pages organized – ordinary web content management systems –

Droople and something else to manage quizzes.

Install on their server – not pay per user or subscription.

Once it is set up.

C2C – used Docebo – billing – pay for once an install. Don’t charge students.

On line is very small – 1 to 2 hours worth of content.

Co-Branded Workshops – on back of event – financially fair to both parties. How can third parties play roles and benefit? Face to face first and then year long tracks?

Intellectual Property – Legal Issues – Sustainable Brands – Owns content – start charging for it?

Would it be a different case?

  1. Benchmarking

Role model – wish we were like that?

Vistage

Chamber of Commerce

Accenture Academy

Fung Academy

Elevate

Action items

Bonnie:

  1. Send Notes Out of Conversation and Agreements
  2. Send Lit Review which provides assessment of Adult and E-Learning Research

All: Can we all do a bit of research on the highest Performing Platforms today

Bonnie & KoAnn: Look for SB experts that want to take lead on paths – we all really like model

Discuss further with KoAnn: Maybe we should choose one to two as prototypes to start with.

 

Chris Anderson From TedX – Crowd Accelerated Innovation

What video and internet is doing is accelerating cycles of improvement

 

Crowd accelerated innovation

 

Bigger crowd, more innovators

 

Light – clear open visability – empowered

 

Desire – hard work for innovation – comes from Social Status

 

Millions connected and we can see what the best can do. Crowd itself shines a light on this by numbers of views or links. Read what hundreds of people have written. Desire element is dialed way up. Do something that goes viral. Get hundreds of strangers writing about us.

 

New type of global recognition is driving huge amounts of effort

 

System is self – fueling

 

Hardest part of it is the light – open up – show ourselves to the world and giving away our secrets.

 

Obsessed with radical openness. Makes it easy to recruit next generation of speakers. Translating to many languages. Art of spreading ideas – Ted talks are benefitting from it all.

 

Innovation emerges from groups. We are a social species that sparks off eachother.

 

Opensource programmers is an example of this.

 

What is underreported is significance of rise of online video launching a whole new cycle of crowd accelerated innovation.

 

Humanity watches 80million hours of YouTube per day.

 

Video packs a huge amount of data and our brains are programmed to process this. Video driven evolution.

 

JOVE – online video accelerating scientific advance

Sharing of an idea – faster sometimes to read than view. More being transferred than words. Physical gestures, passion, eye contact, subconscious clues go to how well we understand and whether we are inspired.

 

Resonance in receiving brains drives our desire to learn. Talented students can sit two feet in front of the world’s finest. Thousands of individuals participating in cycle.

 

Can’t be one to many but many to many. Dreaming up ways to respond, contribute and shine light on very best. Schools can no longer be siloes and stop learning at 21. Net contributors rather than net plunderers.

 

You are the teacher and part of the crowd about to launch biggest learning cycle in history.

 

Kibera turning trash site into a garden that is feeding 30 families.

 

For the first time we get to see the world changing!!!

Social Learning

Social Learning

Sharing techniques from those different markets that it will be sold in. How to get feedback happening. How can we help them learn better so it will be fun. These people are within companies and have them learn them greener ways. Intrinsic motivations. How do we get them to want to do this? Encouraging them to think this way. Career pathing – give them incentives. Something like SuperBetter – make it a game. Quests and Challenges – any way to make it a game. Mostly stay simple and get them thinking in that direction. Make it harder over time and gradually. If they can visually see other things and have access to resources to go to to advance themselves.